Welcome to FRASERS

This is the House of Fraser you know and love… but with a refresh. A new look, a new approach and a new way to shop.

Honouring the brand’s legacy, we’ve looked back to its inception in 1849, to make a return to our FRASERS roots. Playing on our beginnings as Arthur and Frasers and Frasers & Sons, we’re reclaiming the FRASERS name.

What does it mean? You’ll find the same best-in-class brands across fashion, beauty and home, alongside some exciting new additions. You’ll be able to shop the best of our family brands, from Sports Direct to Evans Cycle and GAME, all under one roof. And we’ll be bringing you the very best curation of products, chosen with you in mind.

This is your life, styled. By the nation’s lifestyle editor.