Primitive

Skatewear apparel brand Primitive was founded by professional skateboarders Paul Rodriguez and Andy Netkin in 2008. Discover the new season collection of Primitive for men featuring hoodies, t-shirts, long sleeve t-shirts and caps. Explore the Californian brand’s West Coast meets skateboarding aesthetic including oversized hoodies embossed with the brand’s signature logo in black and red. Choose from an array of graphic print t-shirts including camo print or keep it minimal with a simple white t-shirt.