Indulge in the world of Assos of Switzerland at FRASERS, where cycling excellence meets Swiss precision. Established in 1976, Assos of Switzerland is celebrated for its pioneering role in premium cycling apparel and accessories. Renowned for introducing the first Lycra cycling shorts, the brand continues to set the standard with innovative designs. Elevate your game with Assos Swiss jerseys, from neon pink to ombre yellow, and enhance your ride with their cutting-edge socks, headwear, gloves, and bottles. Whether you’re an avid cyclist or a casual rider, Assos Switzerland cycling gear promises unmatched performance and style. Shop now and experience the pinnacle of cycling sophistication.